What occurred to me during the media campaign we were involved in is – how much is too much promotion?
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Did anyone who read these actually by the book? We had plenty of retweets/favourites etc, but whether it increased our sales I have no idea. What I do know that, as a reader, I switch off if I am bombarded by constant reminders that book has yet another five-star review, has sold shed loads of copies, has won an award.
I am guilty of putting up posts on Facebook myself of the above variety. However, I think my posts on my normal Facebook page are 80% at least of general wittering. Things are different on my author page as here everything is book related – but it can be talk about what I'm doing/where I'm up to in my current book – or information about covers and sales.
What do you think? Do you immediately visit the blog/author page or download the book when you see it mentioned on Facebook? I tend to buy books through recommendations from friends – which I suppose must mean the promotional post has worked.
Although I no longer read posts by some writer friends when I scroll past them because they are always promoting their books/mentioning another five-star review/or a book tour – never anything personal or interesting or commenting on anyone else's activities.
It has been suggested that writers should contact reviewers and ask for reviews – that's something I have never done and don't intend to start doing now. I know having X number of five-star reviews improves the algorithm on Amazon – but I prefer my reviews to appear organically – even the one star reviews I sometimes get from our American friends.
I have a bestselling writer friend who does no publicity or promotion at all – she puts up a new book every four weeks and leaves her readers to decide whether they're going to buy it. Currently she has eight titles in the bestseller list – which rather speaks for itself. Good writing and great stories don't need constant promotion.
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I have no idea whether adverts/promotions/media tours etc do more than irritate the recipients without gaining actual sales. I would be interested to hear your views.
Fenella J Miller