This
week I am fortunate enough to have Jane Dixon-Smith as my guest. Welcome, Jane.
Thank you for agreeing to answer some questions.
I know there are dozens of
people who wish they could have been at your talk the other day. I'm hoping we
can give them a taste of what you told us
Could you tell us how to find a
good cover designer?
Using
recommendations from other authors is the best way to find a good and reliable
designer. Check how happy other authors were with the process, timescale and look
extensively at a designer’s portfolio. Remember that not all book cover
designers are suitable for all genres – some can design across the board, in
multiple genres, successfully, but others excel in certain areas. As in many
things in life, cheap is not always good, but expensive is not always
necessary.
One
other, very important point to make, is that a graphic designer is not the same
thing as an artist or an illustrator. Many times I’ve seen or heard of people
use an illustrator to ‘design’ a cover, flyer, etc. Illustration is the same as
photography. They create the imagery, but the layout and composition and
typography come under the umbrella of Graphic Design, and rarely will an artist,
illustrator, or photographer be able to successfully and fully maximise the
potential of the imagery they create in realising your cover design. Usually,
and essentially, a graphic designer will work with (a) stock illustration and
photography, which is readily available and royalty free – this is usually the
cheaper option, and therefore most common practice when it comes to
self-published authors and small press. Or (b) your designer will work together
either with an illustrator or photographer that you wish to work with, or with
one they have sourced and recommend.
What happens when you do find
someone you can work with?
When
you find a graphic designer that you think may be a good fit for your book, be
clear with them about what type of cover you want and what your budget is, not
least because they can then recommend whether to use affordable imagery or
commission photography or illustration.
Most
cover designers working with small press or self-published authors won’t read
your book. Technically speaking it isn’t necessary, and the small budgets won’t
allow for the time it takes. But it’s not essential. Them asking the right
questions and you providing the relevant information, they will have all they
need.
A
designer should ask you for the following things when working with you:
|
Ideas and blurb from client. |
A
blurb and or outline to give them an idea of the story, suggestions from
yourself as to elements from the book that might be used, and sample covers
that are both in the genre of your book and that you like.
The
last point is key. People have said to me a few times that there is either
‘nothing they like’, or that ‘there’s no books out there like mine’. Both of
which are rubbish. It’s laziness and, as the author, you know your book best
and it’s important to reflect where it will sit in the marketplace – this is
the same information agents ask you when you submit to them. This is the most
straightforward, efficient, and ultimately cost effective way to ensure you get
something that both reflects the genre you’re writing in and will work in YOUR
marketplace.
Could you tell us if you trade
secrets about how you produce the perfect cover for your clients?
|
Images sourced and sent to client. |
The client firstly supplies
the initial brief, including blurb, rough synopsis, any ideas they have in
mind, plus elements from the book which they feel symbolise or distil the story
and would work well on the cover.
From here I source
images from stock libraries, including Shutterstock, istockphoto and 123RF to
name but a few. Images range from around £3 - £30 per image, depending on which
site you source them from, but they are royalty free and have favourable usage
terms. The alternative is to commission photography or illustration, but of
course this is much more expensive.
Narrowed down images from client
|
Narrowed down images from client. |
From
here the client narrows down the image, choosing those which resonate with
them.
I then mock up
initial visuals based on those images to fit both in the market and to the
client’s taste. They have to work for both. It’s important the author loves
their cover and also that it works for those browsing books.
Progression
The client from
there feeds back to me, and we discuss the parts they like, which they don’t,
their preferences for typefaces and so on, and from there I create a new set of
visuals.
Finalising/Paperback]
|
Final cover design. |
Once the author or
publisher is happy with the front cover, I move on to designing the back cover
and spine. For this of course I calculate the spine width based on overall page
count, leaving space for the barcode placement by the publisher, adding blurb,
and finally exporting files suitable for both print and ebook upload.
Thank
you so much, Jane, but taking the time to share with us some of your expertise.
I hope you can come back and answer any questions you might arise from this fascinating
and informative post.